Öppenhjärtligt om iPhone på Ciscos blogg
11 januari 2007
Cisco utnyttjar sin blogg på ett intressant sätt för en personligt färgad kommenterar till den mer formella patenttvisten med Apple i spåren av lanseringen av iPhone.
So, I was surprised and disappointed when Apple decided to go ahead and announce their new product with our trademarked name without reaching an agreement. It was essentially the equivalent of “we’re too busy.”
—
At MacWorld, Apple discussed the patents pending on their new phone technology. They clearly seem to value intellectual property. If the tables were turned, do you think Apple would allow someone to blatantly infringe on their rights? How would Apple react if someone launched a product called iPod but claimed it was ok to use the name because it used a different video format? Would that be ok? We know the answer – Apple is a very aggressive enforcer of their trademark rights. And that needs to be a two-way street.
Uppfriskande, personligt, autentiskt och passionerat – precis sådant som en blogg ger utrymme för, men sällan ett pressmeddelande. Och naturligtvis öppnar de samtidigt för en dialog med bloggförfattaren. Kudos!
Andra bloggar om: iPhone, Apple, företagsblogg, kommunikation, Cisco
Källa: Scobleizer
Kategorier: Företagsblogg, Teknik
